HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Beiersdorf

This article was originally published in The Rose Sheet

Executive Summary

Beiersdorf: Firm reformulates Eucerin Dry Skin Therapy Facial Moisturizing Lotion and repackages the Eucerin and Eucerin Plus lines. The facial lotion now offers greater moisturization and SPF 25 instead of SPF 20. The new packaging "more prominently" differentiates between the Eucerin and Eucerin Plus products. The Norwalk, CT-based firm also eliminates the 4 oz. version of Eucerin Dry Skin Therapy Moisturizing Lotion. Eucerin was last repackaged in 1989...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS001351

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel