Marketing in Brief: Beiersdorf
This article was originally published in The Rose Sheet
Executive Summary
Beiersdorf: Firm reformulates Eucerin Dry Skin Therapy Facial Moisturizing Lotion and repackages the Eucerin and Eucerin Plus lines. The facial lotion now offers greater moisturization and SPF 25 instead of SPF 20. The new packaging "more prominently" differentiates between the Eucerin and Eucerin Plus products. The Norwalk, CT-based firm also eliminates the 4 oz. version of Eucerin Dry Skin Therapy Moisturizing Lotion. Eucerin was last repackaged in 1989...