Origins' Spring Fever coming in April.
This article was originally published in The Rose Sheet
Executive Summary
ORIGINS GETTING SPRING FEVER IN APRIL with the U.S. introduction of its first fragrance. The women's scent is launching in the Estee Lauder division's 210 department store counters, 15 free-standing stores and seven "stores-within-a-store," as well as through a toll-free number. Origins will promote the launch with print ads in magazines such as Self, Allure and Seventeen. Spray vial samples of the scent will be available on-counter at all doors. Spring Fever "eventually" will roll out to Germany, Denmark, England and Japan.