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FTC-state cooperation "crucial" in monitoring TV advertising -- report to Congress.

This article was originally published in The Rose Sheet

Executive Summary

FTC-STATE COOPERATION "CRUCIAL" IN MONITORING TV ADS, the Federal Trade Commission said in a report sent to Congress Feb. 28. "One of the biggest challenges for consumer protection officials in the future will continue to be the development of consistent approaches for applying traditional consumer protection principles to evolving technologies," which include infomercials and advertising in catalogs and on home shopping channels and interactive TV shopping services, FTC stated. Infomercials, in less than seven years, have grown to a reported $1 bil.-a-year industry, according to the commission, and the "burgeoning" home shopping industry is nearing $3 bil. in annual sales.
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