Helene Curtis North America unit combines U.S., Canadian, Mexican businesses.
This article was originally published in The Rose Sheet
Executive Summary
HELENE CURTIS CREATES NORTH AMERICA UNIT combining Mexico, Canada and the U.S. in order take advantage of synergies throughout North America that were created by NAFTA, the Chicago, IL-based firm said. Previously, Curtis' U.S. business was run separately from Canada and Mexico. In fiscal 1994, the three countries produced revenues in excess of $800 mil., representing over 67% of consolidated Helene Curtis sales. Sales for the U.S. segment totalled $768.9 mil. in the year, according to the company's 1994 annual report.