Marketing in Brief: Christian Dior
This article was originally published in The Rose Sheet
Executive Summary
Christian Dior: Hydra-Star moisturizing products contain UV filters and vitamin E and provide "long-lasting optimal hydration" using the company's patented Herbe de Rosee, black currant seed oil and hyaluronic acid, the LVMH division says. The eight-SKU line includes Moisture Fluid, Moisture Emulsion Moisture Creme and Night Treatment Creme for normal and combination skins, and Moisture Emulsion, Moisture Creme-Emulsion, Moisture Creme and Night Treatment Creme for dry skin. Available now, the 1.7 oz. products are $42 each except for the night cremes, which are $52 apiece...