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Pierre Cardin Insatiable launch will be backed by $3 mil. in ads.

This article was originally published in The Rose Sheet

Executive Summary

TSUMURA BACKING PIERRE CARDIN INSATIABLE SCENT WITH $3 MIL. in ad spending in 1995, the Secaucus, NJ-based U.S. fragrance licensee for the Pierre Cardin brand stated. Insatiable, which will debut in J.C. Penney's in mid-May for Father's Day, targets 18 to 34 year-old men, a younger audience than that of the 23 year-old Pierre Cardin fragrance. Tsumura obtained the license to the brand from France-based Pierre Cardin in early 1991 ("The Rose Sheet" Jan. 28, 1991, p. 2).
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