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Marketing in Brief: Cosmair

This article was originally published in The Rose Sheet

Executive Summary

Cosmair: Acqua di Gio, the newest women's scent by Giorgio Armani, debuts in Europe in April. The "aquatic floral" fragrance "probably" will come to the U.S., according to the firm. The scent will join the Armani fragrances Gio by Giorgio Armani and Armani for Men...
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