Marketing in Brief: Donna Karan
This article was originally published in The Rose Sheet
Executive Summary
Donna Karan: Donna Karan New York Formula for Facial Moisture SPF 20 Sheer Color Moisturizer "adds a sheer, natural radiance" to the skin and can be used as an alternative to foundation, the company states. Available in Light/Medium and Medium/Dark, the non-comedogenic moisturizer is meant for all skin types and provides UVA and UVB protection. Priced at $45, 1.5 oz. tubes will be on-counter at department and specialty store doors nationwide in June...