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Chattem putting a new face on pHisoDerm with $6 mil. TV ad campaign.

This article was originally published in The Rose Sheet

Executive Summary

CHATTEM BACKING PHISODERM RELAUNCH WITH $6 MIL. in TV ad spending for July through November. The 15- and 30-second national television spots will high-light updates to the skin cleansing and conditioning line such as reformulation and repackaging, the Chattanooga, TN-based company said. Print advertising for one product in the line -- pHisoDerm for Baby -- is scheduled to coincide with the TV campaign, and will appear in magazines such as Lamaze Baby and Baby Talk. Chattem will begin shipping the restaged products May 1.
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