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Marketing in Brief: Biopharmaceutics

This article was originally published in The Rose Sheet

Executive Summary

Biopharmaceutics: 1995 ad budget for Treo 3-Way Outdoor Protection estimated at $1-1.5 mil., the Bellport, NY-based firm says. The campaign includes print advertising in June, July and August issues of health/active lifestyle publications including Golf for Women and Longevity. Thirty- and 60-second nationally syndicated radio spots will break at the end of May and run throughout the summer. Ten-second live-reads will air during "Jeopardy" and "The Wheel of Fortune," the company says...
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