T.N. Dickinson entering hair care market with Hazelessence in April.
This article was originally published in The Rose Sheet
Executive Summary
T.N. DICKINSON LAUNCHING HAZELESSENCE SHAMPOOS AND CONDITIONERS in mass market outlets in April with distribution set for 6,000 doors by the end of the year, the East Hampton, CT-based company said. The five-SKU line, comprising Extra Body Shampoo, Extra Body Conditioner, Deep Cleansing Shampoo, Moisturizing Conditioner and Shampoo plus Conditioner, features witch hazel, a "natural cleansing and moisturizing ingredient," T.N. Dickinson said. The firm forecasted that sales for the "niche product" line will reach $10 mil. yearly after its first year on the market.