Alfin TV marketing generates about 50% of firm's $8.8 mil. second quarter sales.
This article was originally published in The Rose Sheet
Executive Summary
ALFIN TV MARKETING CONTRIBUTES ABOUT 50% OF SECOND QUARTER SALES as the specially packaged Adrien Arpel skin care and color cosmetics sold on the Home Shopping Club generated approximately $4.5 mil. in sales for the three months ended Jan. 31., the firm reported in a March 22 10Q filing with the Securities and Exchange Commission. Alfin's consolidated sales for the FY 1995 second quarter rose 29.9% to $8.8 mil. For the first half, sales were ahead 7.6% to $16 mil