Benetton sells cosmetic license, sales force to Fragrance Marketing Group/Jacques Bogart.
This article was originally published in The Rose Sheet
Executive Summary
FRAGRANCE MARKETING/JACQUES BOGART GAIN BENETTON COSMETIC LICENSE and sales force under the terms of a "contract to negotiate" signed by the three companies, the firms announced April 4. Under the proposed joint venture, Jacques Bogart S.A. and its U.S. distributor Fragrance Marketing Group would acquire the worldwide cosmetics license and the entire cosmetics operations of Benetton Group SpA, including the Colors de Benetton, United Colors of Benetton and Tribu fragrances.