Marketing in Brief: Chese-Pond's
This article was originally published in The Rose Sheet
Executive Summary
Chese-Pond's: Rave MicroSpray hairspray contains silicone and resin "micro-droplets" that hold hair "at cross-over points where hairs intersect" and require "only about half the spray amount" than "regular" hairsprays, the Unilever division says. In addition, MicroSpray employs a "regulating nozzle" that prevents "overspraying," the firm adds. Available late April in Ultra Hold and Mega Hold formulas, average retail price for a 3.5 oz. can is $1.03, while a 7 oz. can is priced at $1.88. Print advertising for the line commences in May, Chese-Pond's states...