Marketing in Brief: Guerlain
This article was originally published in The Rose Sheet
Executive Summary
Guerlain: Alphabella Gel/Hydrocalming Complex with alpha hydroxy acids is packaged in a double-chambered pump delivery system to prevent the AHAs from "compromising the integrity" of the hydrocalming complex, which acts as a moisturizer, Guerlain states. Available in two formulas -- Gentle Action with glycolic acid and Intense Action with both glycolic and salicylic acids -- Alphabella will be on-counter in 1 oz. dispensers in all Guerlain boutiques in September. The product has not yet been priced...