Marketing in Brief: TerraNova
This article was originally published in The Rose Sheet
Executive Summary
TerraNova: Berkeley, CA-based firm is launching a new "personal care collection" of three fragrances -- Pikaki featuring Hawaiian jasmine, Desert Rain and Vanilla -- in June. The scents will take the form of perfume essences, shower gels, massage oils and candles. Other June additions will include 12 fragrances in alcohol-free perfume essences and eight glycerin soaps. In April, TerraNova is adding an eau de parfum purse spray to its Fragrant Water Treasures Collection of Rain, Waterpetals and Oceana scents...