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Consumers take a shining to tooth whiteners in 1994 as sales jump 36% -- Towne-Oller.

This article was originally published in The Rose Sheet

Executive Summary

GELS/WASHES/SCRUBS FOOD STORE DOLLAR VOLUME NEARLY TRIPLES IN 1994 to $23.8 mil. (up 184%), according to data compiled by Information Resources subsidiary Towne-Oller. The segment experienced more modest growth in drug stores, increasing 23% to $33.3 mil. The gels/washes/scrubs category was one of the top dollar gainers in both channels of distribution during 1994.

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