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SmithKline Beecham Aquafresh Whitening toothpaste TV ads air April 17.

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

SMITHKLINE BEECHAM AQUAFRESH WHITENING TOOTHPASTE TV ADS BREAK APRIL 17; the 30-second daytime and primetime spots are scheduled to run through the second and third quarters of 1995. The recent launch of the toothpaste also will be supported with one-page print ads, tagged "Introducing a dazzling breakthrough in whitening your teeth," which are set to appear in May issues of health and fitness magazines and will run through September.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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