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This article was originally published in The Rose Sheet
P&G PREPARING NATIONAL ROLL-OUT OF CREST GUM CARE TOOTHPASTE for later this year. The toothpaste has been available in a test market in Charleston, SC since July 1994 ("The Rose Sheet" June 27, Marketing In Brief). P&G is supporting Crest Gum care in the test market with TV ads and a sampling program through dentists.
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