Warner-Lambert Listerine toothpaste will target 40 mil. brand users.
This article was originally published in The Rose Sheet
Executive Summary
WARNER-LAMBERT LISTERINE TOOTHPASTE WILL TARGET 40 MIL. BRAND USERS in the U.S., President and Chief Operating Officer Lodewijk de Vink told securities analysts at an April 13 meeting in New York City. Discussing the potential target audience for the toothpaste, which the company is planning to launch this year, de Vink estimated that there are 40 mil. "loyal Listerine users in the U.S.," and "if we convert just one in every four to our entry, it will become the fourth-largest product in the $1.5 bil. [dentifrice] category."