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Christian Dior toning Eau Svelte into fragrance and treatment in one.

This article was originally published in The Rose Sheet

Executive Summary

CHRISTIAN DIOR EAU SVELTE FRAGRANCE AND TREATMENT IN ONE provides "instant radiance [and] firming action" with a "bright, floral, natural" scent, the company said. Debuting in June in the 700 doors where the company's fragrances are sold, Eau Svelte complements Dior Svelte Cellulite Control Complex, which claims to reduce cellulite and firm the thigh and posterior areas. Dior Svelte debuted in spring 1994 ("The Rose Sheet" Sept. 6, 1993, p. 7) and unit sales were almost 500,000 in the year following its release, Dior said.



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