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Jergens hops on the baking soda bandwagon with Naturals deodorant soap.

This article was originally published in The Rose Sheet

Executive Summary

JERGENS DEBUTS BAKING SODA DEODORANT SOAP UNDER NATURALS LINE available now in food and drug stores across the country, the company said. Capitalizing on the recent baking soda trend in personal care products that began with toothpastes and extended to deodorants, Kao Jergens has created a "light, refreshing" soap that "provides effective deodorant protection," the company said. The deodorant soap also contains the "natural moisturizers" aloe, lanolin and glycerin.
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