Marketing in Brief: Orlane
This article was originally published in The Rose Sheet
Executive Summary
Orlane: Soon to be available are Orlane Chronosvelt Suractif and Gel Exfoliant Doux Pour Le Corps. Chronosvelt Suractif, with carnitine, lipolysol and caffeine, reduces the appearance of cellulite, "resulting in a slender, firmer appearance," according to the company. The exfoliant is a foaming gel that contains non-irritating polyethylene micrograins and a TRF complex to detoxify the skin. The 300 ml tube of Chronosvelt Suractif and 150 ml tube of Gel Exfoliant Doux Pour Le Corps will sell for $47.50 and $28 respectively...