Coty ici higher-end pricing competes with Revlon Ciara Femme Fatale.
This article was originally published in The Rose Sheet
Executive Summary
COTY ICI WOMEN'S SCENT PRICED TO COMPETE WITH REVLON'S CIARA FEMME FATALE, which bowed in April ("The Rose Sheet" Feb. 27, p. 9). Both scents are priced at the high end of the mass market. The ici scent has suggested retail prices of $15, $20 and $25 for the .5 fl. oz., 1 fl. oz. and 1.7 fl. oz. eau de toilette sprays, respectively, while Ciara Femme Fatale is available in .45 oz., 1 oz. and 2.3 oz. cologne sprays that cost $15, $22 and $26 each. Coty's ici will bow in 24,000 mass market doors in the U.S. in mid-September.