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Alberto-Culver entering botanicals barrage with Alberto VO5 Naturals.

This article was originally published in The Rose Sheet

Executive Summary

ALBERTO VO5 NATURALS TV CAMPAIGN BREAKING IN AUGUST to coincide with the national rollout of the eight-product shampoo and conditioner line, Alberto-Culver said. The TV spots, which are still under development, will run for a year, the company added. The firm is considering using print ads to support the products as well. National FSI drops in the summer announcing the introduction of the line will also promote the launch.
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