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In Brief: 1996 Summer Olympics

This article was originally published in The Rose Sheet

Executive Summary

1996 Summer Olympics: Avon Products is the "official" fragrance, cosmetics and skin care sponsor for the 1996 Summer Olympic Games in Atlanta, the firm says. Under its agreement with Atlanta Centennial Olympic Properties, the direct-sales firm can use Olympic trademarks to promote Avon's products. The firm currently is determining which of its products will carry the Olympic logo, whether to introduce "themed products" and how to promote its Olympic sponsorship through its brochure. At the Olympics, Avon will sponsor "The Olympic Woman," a multimedia exhibition "chronicling the history of women's participation in the Olympic Games since 1896," the firm states...
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