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Pearl Drops comparative cleaning claims referencing Rembrandt banned -- consent decree.

This article was originally published in The Rose Sheet

Executive Summary

CARTER-WALLACE BANNED FROM USING COMPARATIVE CLEANING CLAIMS in ads comparing its Pearl Drops products to Den-Mat's Rembrandt Whitening toothpaste under a consent order recently handed down by U.S. District Court for the Southern District of New York Judge Kimba Wood. The order was issued in response to a suit filed by Den-Mat on May 10, 1994 alleging false and deceptive advertising and unfair competition. Den-Mat's suit claims that the data used to substantiate Carter-Wallace's comparative advertising claims were "based on invalid and unreliable laboratory testing."
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