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Exclusive Brands reformulating Camp Beverly Hills and expanding international market.

This article was originally published in The Rose Sheet

Executive Summary

EXCLUSIVE BRANDS "BROADENING APPEAL" OF CAMP BEVERLY HILLS women's scent with a reformulated fragrance and new packaging, the Deerfield Beach, FL-based company said. Previously, the scent was positioned as "a young woman's first fragrance" targeted to teenagers, the Model Imperial subsidiary noted. Exclusive Brands is targeting the "more sophisticated" updated scent at the over-18 year-old female fragrance buyer as well as teenagers.
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