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In Brief: Soft Sheen Products

This article was originally published in The Rose Sheet

Executive Summary

Soft Sheen Products: African-American hair care products company retains CS First Boston to "develop a financial strategy" for the company, which might include a public offering, equity investment or acquisition, the Chicago-IL based company says. Founded in 1964 by the Gardner family, Soft Sheen posted sales of $97.2 mil. in 1994. The company's brands include Care Free Curl, Baby Love, Roots of Nature and Optimum Care...
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