Marketing in Brief: Khepra Beauty Group
This article was originally published in The Rose Sheet
Executive Summary
Khepra Beauty Group: New York City-based firm introducing Cheap and Chic, another Moschino women's fragrance, in the U.S. this fall. The first women's scent, Moschino, bowed in 1991 and was followed by the men's fragrance Moschino Pour Homme in 1992. Khepra also handles U.S. distribution for the Dolce & Gabanna, Joseph Abboud and Enrico Coveri fragrance stables...