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Marketing in Brief: Sanofi Beaute Inc.

This article was originally published in The Rose Sheet

Executive Summary

Sanofi Beaute Inc.: Yves Saint Laurent's Opium Pour Homme will debut in the U.S. in 1996, according to the New York City-based firm. The men's scent is currently launching in Europe. Sanofi also will introduce line extensions for the designer's original women's Opium fragrance on Oct. 15. YSL's latest scent Champagne will also add two refillable auxiliary products -- a 6.6 oz. Perfumed Body Creme and a 5.2 oz. Perfumed Dusting Powder -- for $60 and $50, respectively. Refills will be priced at $35 and $30 each. Champagne debuted in the U.S. in June 1994 ("The Rose Sheet" June 28, 1993, p. 10)...
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