Community Concepts considering Barneys New York for Q department store launch.
This article was originally published in The Rose Sheet
Executive Summary
COMMUNITY CONCEPTS CONSIDERING BARNEYS NEW YORK FOR LAUNCH OF Q into the department store arena, the New York City-based company said. Barneys' three Manhattan doors are "under consideration" for the roll out of the men's scent, which is positioned to the gay community. Beginning June 25, Q will be available in gay boutiques in New York City and through the firm's toll-free number ("The Rose Sheet" June 12, Marketing In Brief). Q also will be featured in the September issue of an upscale mail-order catalog targeting the gay community.