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In Brief: AHA skin penetration

This article was originally published in The Rose Sheet

Executive Summary

AHA skin penetration: Preliminary results from skin penetration study conducted by FDA indicate that glycolic acid, at a relatively high level of acidity (pH 3), has a 20-30% rate of penetration. When less acidic (pH 7), the alpha hydroxy acid has a penetration of less than .5%. The pH 3-7 range reflects the spectrum of glycolic acid levels in consumer products. FDA reported the preliminary results of the study to the Cosmetic Ingredient Review Expert Panel in a May 12 letter ("The Rose Sheet" June 12, In Brief). FDA noted that the study is part of a larger study of skin penetration/metabolism for a homologous series of AHA." FDA plans to publish the results once the studies are completed...

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says

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