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Marketing in Brief: Gillette

This article was originally published in The Rose Sheet

Executive Summary

Gillette: Introducing Pacific Light, a new scent for the Series men's toiletries line in time for the holiday season. Pacific Light joins the two existing fragrances, Wild Rain and Cool Wave, which have dark green and dark blue graphics, respectively. Pacific Light will have light blue accents and graphics. Holiday gift sets include a 2.5 oz. Series shave gel and a 1.7 oz. Series aftershave splash in either the Cool Wave or Wild Rain scents. For women, Gillette is offering a 2.5 oz. trial size Satin Care shave gel with a Sensor for Women razor and five-pack of blades. Shipping in October, the gift sets will cost a suggested $9.99 each...
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