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Marketing in Brief: Chanel

This article was originally published in The Rose Sheet

Executive Summary

Chanel: Quatuor Levres Intenses Lip Intensities, a mirrored compact containing a single lip color in four different finishes -- satin, matte, frost and gloss -- along with two brushes, will be available in September for $45. All formulas contain silk protein, vitamins C and E, and are water-resistant. Quatuor Levres Intenses comes in four shades -- Les Rouges, Les Naturels, Les Pourpres, and Les Roses...
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