Marketing in Brief: Chanel
This article was originally published in The Rose Sheet
Executive Summary
Chanel: Quatuor Levres Intenses Lip Intensities, a mirrored compact containing a single lip color in four different finishes -- satin, matte, frost and gloss -- along with two brushes, will be available in September for $45. All formulas contain silk protein, vitamins C and E, and are water-resistant. Quatuor Levres Intenses comes in four shades -- Les Rouges, Les Naturels, Les Pourpres, and Les Roses...