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Nivea Visage Optimale, Shine Control set to launch in January with $20 mil. ad budget.

This article was originally published in The Rose Sheet

Executive Summary

NIVEA SPENDING MORE THAN HALF OF $35 MIL. 1996 AD BUDGET ON OPTIMALE and Shine Control, two new "technology driven" products that the firm is launching under the Nivea Visage brand in January, the Beiersdorf division said. Nivea will spend $17 mil. in print and TV advertising for Optimale Cumulative Care Creme, the largest launch budget for a single product in the brand's history, according to the company. Shine Control Mattifying Fluid will have $3 mil. in ad support for 1996.
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