QVC health and beauty sales jump 51% to about $50 mil. in 1994.
This article was originally published in The Rose Sheet
Executive Summary
QVC NETWORK's HEALTH AND BEAUTY SALES JUMP 51% IN 1994, accounting for 5%, or about $50 mil., of the electronic retailer's $1 bil. sales for the year, QVC Cosmetics Buyer Carollynn Chisena said at the Independent Cosmetic Manufacturers and Distributors June 28 annual meeting in New York City. The health and beauty category is the fastest-growing product segment for the West Chester, PA-based television shopping network with a 32% increase in the amount of air time in 1994, Chisena noted.