Marketing in Brief: Clinique
This article was originally published in The Rose Sheet
Executive Summary
Clinique: Moisture On-Call "skin treatment" works to "re-establish a strong moisture barrier" in the skin, the Estee Lauder division says. Moisture On-Call includes: the emollients shea butter and jojoba oil; whey protein to reduce the appearance of fine lines; and sodium hyaluronate to "attract water to the skin from the air," Clinique states. Following a four-week cycle of use, application of the "light-weight," pale green "liquid-cream" treatment "can be reduced," the firm adds. Available in September, a 1.7 oz jar costs $30, and a "special edition" 1 oz. jar is $15...