Sanofi planning Oscar de la Renta women's scent for 1997.
This article was originally published in The Rose Sheet
Executive Summary
SANOFI EXPLORING YSL RIVE GAUCHE LAUNCH INTO MASS MARKET distribution in the U.S. in an effort to find a new audience for the 24-year old women's fragrance. Sanofi Beaute is also considering bringing Yves Saint Laurent's Jazz men's scent to mass outlets. The previously department store-distributed fragrances will be reintroduced in 1996 if Sanofi believes there is a sufficiently large potential U.S. market for Rive Gauche and Jazz, the company said.