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Lancaster L'Eau de Monteil women's scent, Activance treatment revives Monteil Paris.

This article was originally published in The Rose Sheet

Executive Summary

LANCASTER REVAMPING MONTEIL PARIS IMAGE WITH FRAGRANCE, TREATMENT entries slated to bow in October in 900 doors including Lord & Taylor, Stern's, and Bloomingdale's, the Benckiser subsidiary said. With the launch of the women's scent L'Eau de Monteil and the skin treatment Activance Energy Concentrate, the company is hoping to "really put some energy behind Monteil and bring it back to a new, viable brand for the 1990's," Lancaster explained.
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