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P&G putting color into Oil of Olay with full range cosmetics line.

This article was originally published in The Rose Sheet

Executive Summary

P&G ADDING COLOR TO OIL OF OLAY BRAND WITH COSMETICS LINE that includes a full range of face, lip, eye and nail products. The 114-SKU line will be test marketed in 65 doors in Evansville, IN starting in September, Procter & Gamble said, following a successful test market in Germany. The Oil of Olay cosmetics will be available in food, drug and mass outlets.
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