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FTC seeking comment on "ozone friendly" environmental marketing claims.

This article was originally published in The Rose Sheet

Executive Summary

FTC REQUESTING COMMENT ON "OZONE FRIENDLY/OZONE SAFE" CLAIMS to determine how consumers perceive such environmental marketing claims, the Federal Trade Commission said in a July 31 Federal Register notice. "To what extent do phrases like `ozone friendly' and `No CFC's,' by themselves, convey broad claims of environmental benefit to consumers, including claims about the harmlessness of the product to the atmosphere as a whole (i.e., both the upper ozone layer and ground-level air pollution)?" FTC asked in the notice. "How important is the context in which the claim appears?"

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