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Marketing in Brief: Clinique

This article was originally published in The Rose Sheet

Executive Summary

Clinique: Deep Cleansing Emergency Mask for oily skin is a once weekly precursor to the firm's "three-step" facial care system, Clinique says. The mask uses salicylic acid to exfoliate and cornstarch and kaolin clays "to draw out excess oil and impurities" in the skin. On-counter in October, a 3.3 oz. tube will carry a suggested retail price of $18.50. The Estee Lauder division also will expand its "three-step" line with Facial Soap Extra-Mild and Mild Clarifying Lotion, both formulated for "dry, delicate skin." Step one, "dense-lathering" facial soap, includes glycerin to "bind moisture to the skin," Clinique explains. Step two, an alcohol-free "gelled" lotion, exfoliates the skin with salicylic acid "cushioned by botanical extracts," the firm says. Available this month, the 6 oz. soap bar with dish costs $9.50, and a 6 oz. Clarifying Lotion is $9.50. Step three continues to be the firm's Dramatically Different Moisturizing Lotion (2 oz. for $10.50; 4 oz. for $19.50)...
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