Marketing in Brief: Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder: Spokesmodel Elizabeth Hurley will be featured in fall print ads for the firm's Enlighten and Lucidity make-ups, Double Matte Moisturizing and True Lipsticks, Resilience Cremes and the company's Beautiful and pleasures fragrances, Estee Lauder says. The ad for pleasures, which will run in September books including Harper's Bazaar and Vanity Fair, features Hurley in a field of flowers with two puppies and includes a product shot. TV ads for Lauder's newest scent are forthcoming, the company adds. "Sheer flowering" pleasures, which debuts with six-SKUs at all Estee Lauder counters in September, will carry price points ranging from $25 for a .5 oz. eau de parfum spray to $200 for a 1 oz. parfum, Lauder says...