Marketing in Brief: John Paul Mitchell Systems
This article was originally published in The Rose Sheet
Executive Summary
John Paul Mitchell Systems: Extends Paul Mitchell Creatives line with Lite Detangler. Designed for fine to medium hair, the detangler can be used "in place of daily conditioner" to provide "more body, bounce and volume," the Beverly Hills, CA-based company says. The product contains comfrey, Indian plantain and wheat protein as moisturizers plus silicones for "detangling, protection and shine," according to the company. Available to consumers through salons, a 4 oz. Lite Detangler pump spray costs $4.95 while 8 oz. and 16 oz. versions costs $7.95 and $12.95, respectively...