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Marketing in Brief: Tambrands

This article was originally published in The Rose Sheet

Executive Summary

Tambrands: Fall relaunch of 59 year-old Tampax tampon line includes a new applicator as well as a redesigned package with "bold new graphics" that emphasize the theme "now better than ever," the White Plains, NY-firm announces. The original flushable open-ended cardboard applicator is being replaced with one that features a "high-gloss surface, smoother than the original," the company says. In addition, the individual tampon wrapper is more durable. Both applicator and wrapper are still biodegradable. The new package insert also is "more attractive and reader-friendly," the firm states...
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