Holiday Marketing In Brief: Cosmair
This article was originally published in The Rose Sheet
Executive Summary
Cosmair: Ralph Lauren fragrance division combines deluxe replicas of Polo, Polo Crest, Safari for Men, and Polo Sport in a gift set that is available mid-October for $25. Holiday offerings for its Polo fragrance include the Chukker Set consisting of a 4 oz. edt spray, 2.6 oz. deodorant stick and 3.4 oz. tube of aftershave balm. Available in mid-October, the Polo set will cost $50...