Holiday Marketing In Brief: Pierre Cardin
This article was originally published in The Rose Sheet
Executive Summary
Pierre Cardin: Tsumura Pierre the Racer Bear gift set includes a 1.5 oz. Pierre Cardin cologne spray with a white teddy bear decked out in racing goggles, a helmet and a scarf for $25. The teddy bear gift set began shipping Aug. 1. Another Pierre Cardin holiday gift set emphasizing the racing theme pairs a 1 oz. cologne in a black ceramic mug with a Grand Prix theme for $13.50. The mug begins shipping Sept. 15...