In Brief: Women's shaving preparations

Women's shaving preparations: S.C. Johnson's Skintimate shaving preparation garnered 60.2% of the U.S. women's shaving preparations category in 1994, according to a recent study of the U.S. shaving products' market by Datamonitor, a London-based strategic management consulting firm. Procter & Gamble's Noxema shaving cream (27.3% share) was second, followed by Bausch & Lomb's Soft Shave, which accounted for 5.7% of the 1994 women's shave prep business. Private-label women's shaving preps accounted for a mere .7% of the 1994 U.S. market, according to Datamonitor...