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Marketing in Brief: Marlyn Nutraceuticals

This article was originally published in The Rose Sheet

Executive Summary

Marlyn Nutraceuticals: Expands NutraBeauty Systems beauty nutrient line with two topical formulas -- 4 Hair and 4 Nails -- and an internal supplement, ProSkin. Available now, the new products were developed to complement the 4 Hair and 4 Nail internal supplements and the ProSkin topical treatment that debuted last September ("The Rose Sheet" Sept. 12, 1994, p. 9). The topicals cost $8.50 for 21 capsules, while the internal products cost $9.95 and $17.99 for 60 and 100 capsules, respectively. The full NutraBeauty line will be supported with a $350,000 print ad campaign during 1996, with ads appearing in books including Fitness, Longevity, New Woman and Vogue, Phoenix-based Marlyn states...
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